| Copywriting Makeover Local Vet Increases Business Via The Web |
| After working for several years for a prominent, local veterinary practice that had multiple branches, Dr. Wendi Lily-Bare decided it was time to go out on her own. She arranged to purchase one of the smaller clinics which would allow her to keep the existing business name and equipment. |
| Topic: Writing |
| Views: 278 |
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| Does Your Copy Ignore Your Site Visitors? |
| By Karon Thackston Sometimes choosing which company to buy from is about like deciding which brand of canned peas is the best. To make matters worse, the copy on most websites doesn’t offer any help. There are three major offenders in copywriting that I see constantly on the Inte |
| Topic: Marketing |
| Views: 1227 |
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| Ignoring Quality Score Can Increase Revenue |
| From the moment Google announced it was implementing a quality-control measure it called Quality Score, the pay-per-click (PPC) world has been abuzz. You can find countless articles online about how to improve your Quality Score in order to save money and reduce your overall PPC spend. But wha |
| Topic: Internet |
| Views: 830 |
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| Top 10 Dont's For SEO Copywriting |
Following in the footsteps of Rand Fishkin and Guy Kawasaki, I decided to come up with my own list of don'ts.
There is no shortage of don'ts when it comes to SEO copywriting. It seems this niche got off to a rough start many years ago when early comers somehow misconstrued the core principles |
| Topic: Writing |
| Views: 985 |
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| Building An Ecommerce Site With SEO In Mind |
| Have you ever noticed that ecommerce sites have their own set of challenges when it comes to search engine optimization (SEO)? If you're a small ecommerce site owner, I'm sure you have. One reason is copy plays such a vital role in the optimization process. Because ecommerce sites typically have sig |
| Topic: Internet |
| Views: 993 |
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| Setting Up SalesGenerating DoItYourself Pages |
By Karon Thackston
In today's economy, where auto and real estate sales are down, most people are focusing more on maintenance of their homes and cars rather than replacement. That means the do-it-yourself (DIY) market is seeing a surge as was reported recently in Internet Retailer magazine. |
| Topic: Marketing |
| Views: 681 |
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| 25 Idea Generators For Writing PPC Ads |
| "I feel like I'm in a rut." "I don't know where to start." "I've written about everything there is to write about." If you can relate to these comments, you're not alone. Many company marketers and copywriters suffer from writer's block when it comes to PPC ads. Here are 25 great writing opportuniti |
| Topic: Marketing |
| Views: 886 |
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| Are ROBO Shoppers Faking Out Your PPC Conversion Rate? |
| We've heard it for years. Heck, I've said it myself countless times before: "Click-throughs are great, but it's conversions that really matter." However, consumer research over the last several years has shown a growing trend that most emarketers believed would have eased up by this date in time. St |
| Topic: Marketing |
| Views: 1097 |
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| Review Of Deep Publicity Public Relations Course From Marcia Yudkin |
| I've always had a healthy respect for Marcia Yudkin. She is one of the best-known publicity experts on the web today. I've bought a couple of her public relations (PR) books before and was pleased with the content they offered. But when I got the notice about her new course, Deep Publicity, I seriou |
| Topic: Marketing |
| Views: 989 |
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| Article Distribution Vs Guest Blogging Is There A Difference? |
| To many people, the idea of guest blogging is fresh and new and very "Web 2.0." Personally, I find the discussion to be a rather déjà vu-like experience. In fact, one participant on my blog responded to a post about articles by asking how I would contrast guest blogging with article marketing. He wa |
| Topic: Marketing |
| Views: 1802 |
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