Selecting the right price for your Ebook is extremely vital to the success of your marketing campaign. Any marketer will tell you that underpricing is worse than overpricing your Ebook. When an Ebook is under-priced, potential buyers will often question its price. In fact, most consumers do not mind paying for valuable, life-changing information. After an Ebook has been on the market for a while, many marketers will reduce the price if the Ebook isn't selling well. Of course, in order to exactly determine whether or not an Ebook is priced accurately, your Ebook needs to be promoted very well. Price is just one of several factors consumers use to judge the quality of your Ebook, but it is a very essential issue which will require serious thought.

On the contrary, many so-called gurus launch an Ebook marketing campaign using an introductory price then increase the price after few days. These marketers state clearly in their advertisements when the price will raise and what the new price will be. This policy is designed to produce many sales in a short time. These marketers know that even after they increase the price, their products will continue to sell. This way is generally only implemented by well-known marketers with a long history of producing quality products and who have established themselves as authorities in their niche. There are a few authors who promise a price increase after so many days or weeks. They are really using this strategy to increase sales, but never actually intend to raise the price. unluckily, these marketers are tarnishing their online reputation and will probably not realize continued success due to their lack of integrity.

Here are a few important questions to consider when pricing your Ebook:

1. Does your Ebook contain unique ideas? If your Ebook is unique and is filled with information your audience deems valuable or life-changing, then you should price your Ebook on the high side in order to match the quality of its content.

2. How long is your Ebook? Your Ebook's length isn't the most essential factor when choosing a price, however it is something your must consider. If your Ebook only has 15 pages and you're charging $97, if it doesn’t contain a cure for cancer, don't expect much success.

3. Have your asked a trusted friend, preferably another author, to read your Ebook and include him or her in the price selection process?

4. How long did it take you to produce your Ebook - research and writing? Time is money and although this certainly should not be the primary factor in determining your Ebook's price, it's something you should evaluate.