To many marketers in the "Internet Marketing" niche, setting up a joint venture (a JV) has become identical with recruiting "super affiliates" to promote a product launch. While only one of many possible types of joint ventures that are the type of JV that this article focuses on.

This article addresses facts that you need to recognize in order to become a Master of "The Art of the JV."

This article is specifically addressed to the individuals seeking to persuade super affiliates to JV with them.

Mastering "The Art Of The JV" actually isn't that difficult. It's something that many seasoned veterans within "The Internet Marketing Inner Circle" have done. It only requires acknowledging and adopting the proper mindset...which leads to naturally taking certain actions.

As a tested joint venture broker, and lifetime member of The Internet Marketing Inner Circle, please allow me to share with you just seven concepts that once fully integrated into your thinking, and modus-operandi, WILL make you a MASTER of The Art of the Joint Venture.

The 7 Concepts are:

1) Joint venturing is not just asking someone to promote your product. In the Internet Marketing niche in particular, lots of novice marketers equate joint venturing with recruiting super affiliates. Most super affiliate has countless products that they can promote (their own products and the products of partners). To such people, a joint venture often means a long-term multi-faceted bargain.

2) Joint venturing is not just about the money! Many super affiliates are recurrently offered 60-100% commission. Some are even startlingly offered greater than 100% commission, so money is usually NOT their main motivator.

In case you're wondering how anyone could afford to pay greater than 100% commission, think backend!

3) Successful joint venturing does often hinge upon who you know. Man is a social creature and we thrive upon socializing, getting to know people, and becoming friends. We like to work with those that we actually know and also often make decisions based upon the recommendations of those we know. Often, joint ventures are landed when you are recommended by a friend of your "target" JV partner.

4) An appealing joint venture proposal must answer the "What' In It For Me?" question. Too many people approach seeking joint ventures without really asking what the other party wants most! Seek joint ventures by first attempting to see the world through the other person's eyes, and you'll get better results.

5) In seeking joint ventures in many niches, you are facing very stiff competition. Many novice product developers seem to completely ignore the fact that they are only one-of-MANY releasing similar products in the same timeframe. Come to the table prepared to prove how your product is superior, and why your joint venture proposal is more desirable.

6) Being a part of the in crowd... "the inner circle," can give you a definite advantage. Most of us have a circle of trusted friends. We have people that we have grown to know, like and trust, and that's who we prefer working with (all things being equal). That DOES mean that you may need to break into your desired joint venture partners' inner circles.

7) The Law of Reciprocity is an inviolate law of human interactions. It applies to every human culture that anthropologists have ever studied. The law requires that when someone does something nice for you, you're obligated to do something nice for them in return. It requires that when someone does you a favor, that you seek ways to reciprocate. Learn to deliberately tap into that law by doing nice things for others... particularly potential JV partners. That's not diabolical - that's engineering a "yes!"

These are just a few of the concepts that you really do need a firm grasp of in order to be a Master Of The Joint Venture. Master these concepts and landing more lucrative joint ventures will require MUCH less effort. Study and practice "The Art of the JV" until much of it is habit and you will one day discover that you HAVE "Mastered" it.