So, Every Tom, Dick, and Harry (a truly British expression I apologize) wants you to buy their Brand New Niche Marketing Product, Niche Websites, The New Niche Explosion, Nichey Nichey Blah Blah Blah!!
People are going on like this is something NEW!!
Well sorry if I am coming across as a bit blunt or even arrogant here with this as an introduction to the basics of "Niche Marketing", but I did warn you all that I don't hold back, and, well, phooey!!!
I CANNOT BELEIVE, that anyone who is seriously thinking of starting a business of their own, (remember I know your here to learn to be a good Internet marketer, and IM is a business too, first and foremost) didn't do what any *Serious* business *Should* do as STANDARD before even venturing into starting up, and thats assess their target market, determine what the core needs of that market are, and then Realize Why your product is giving them something that no other product quite could.
Is your market Saturated? Are there hundreds of other people offering the same product as you? If there IS, then you only have two ways to survive(Three if you count bailing out and moving on!)
1 - The Hard way, or 2 - the Easy Way
If you attend ANY Business related education from the most basic to the highest level degree, Basic Business Marketing, will tell us to find our Unique Selling Point. and identify a target market that our product or service will appeal to.
Now, if we have lots of competition then the hard way would be to use the Brute Force type method and and perhaps try and saturate the market, be the cheapest, or pay big bucks to get some high profile adverts or whatever, some thing like this is Fine, BUT Its the hard way because it is like Brute Force, you need Big Resources, Lots Collateral to pull it off, ITS HARD,
However, if you take the EASY Way, you cleverly analyze every piece of information you can gather about the broadest spectrum of consumer that may possibly buy your product, then you identify a SPECIFIC Need that the Brute Force competitors are too busy to even notice, and ADAPT your product to suit their needs.
Identify Seve
ral, perhaps, and have several "Spin offs" of your original product?
THATS Niche Marketing
NO
Thats Basic Business 101, Didn't you take that class?
Business isn't about anything other than Knowing what your resources are, and getting THE Most out of them, Niche Marketing, Sensible Business thinking more like, is about realizing HOW Flexible YOUR Resources are, then using your brain and your Market Research to come up with unique ways of appealing to markets No one else is catering for.
Pause for a minute.
Seriously, let it soak in because if your starting to wonder what I am rambling on about the penny will click in a minute.
In case you haven't noticed yet, people make a product out of anything. Depending on what their particular Resources are will determine what sort of flexibility any person may have in Coming up with "niche" Products.
Examples of resources would be; Expendable Collateral, or simply Money to spend Personal Skills and expertise Expertise and skills of partners/co-workers/employees Physical Inventory, Specialist equipment etc, Thats just a few examples,
What are YOUR resources? Sit down, think about it, write a list.
Now, think about this, could you actually do something *Totally* different to what your doing now with the resources you have?? Do you even KNOW all the different things that you and the combination of your resources could produce?
I mean obviously you have thought about all these things, after all your planning on or are in business for yourself, BUT, when you start doing this ONE SIMPLE Thing differently, when you start looking at your business in this One Lateral Perspective, Niche Marketing as the people have hyped it up to be is going to be Natural Consideration in your Clever All Round Marketing Plan.
That perspective is this -
The KEY to Niche Marketing, the KEY to successful marketing, the KEY to any business, is COMPLETELY
Tags:,
Please Rate this Article :
Comments page 0 of 0
Click here to add a comment
There are currently 0 comments to display.
<>
About the Author:
Dr. Jay B Stockman is a contributing editor for VisionUpdate.net, and a practicing doctor for New York Vision Associates, http://newyorkvisionassociates.com,
RSS Feed
