In case you haven’t ever read anything by me yet, or in case you haven’t quite “twigged” my angle yet, then the simplest way I could put my overall marketing philosophy, is like this, Think of a spider, and its web, and also imagine a Fox, and his Cunning ways. To define these as strategies, I would say, the spider was “Catchall” type “Fisherman” strategy ( yes I was going to try and use a fishing analogy here but I have heard some before, and well, it just isn’t fit, ) Whereas the Fox, is a highly adaptive species, very clever, and will be able to figure out where to get food in practically any environment. Imagine, A spider-fox, an animal with all the cunning of a fox, and the ability to spin webs too! don’t you think that fox would set some Cunning traps, in places you wouldn’t even imagine? trying his luck, as well as edging his bets with Certain Sure Win “food-Traps”, imagine the Spider-Foxes surprise, when it stumbles across a trap it laid some days ago, and noticed it had more food than he had caught all week!!!
That is my approach to marketing,
Some people preach the Spider web philosophy, spread a Huge web and catch what you can, Bigger the Web, the more food you get. Sure, its true, its true, go on and do your work like that, yeah, you will make money. Then you got the Wiley Foxes, hunting down “Uber-Niches” no other person has hit yet, which is fine too, yeah that persons gonna make money too. They wont get as much food as the Spider-Fox though, who takes the best of both worlds, and tries out as many different things as possible, all thought out and methodical but Laying traps in Unusual places. This means Using Every tool at your disposal, and getting AS MUCH as you possibly can out of every Resource you possess or have access to,
Thats Marketing, Thats Business,
THATS Why you Should be writing articles for your business, something thought out and professional, based on the theme of your chosen niche. You got a website about, lets say Local Bands. You would probably have a Strong opinion and viewpoint on music, perhaps you have a passion for doing your best to help talented people get appreciated. You co
uld write an informative article suggesting to people why they should appreciate and support talent from their local area, in a nice tactful sort of way obviously. That should now start becoming Second Nature for anyone who is reading this and expecting to get any use out of anything I discuss within my articles, Start Writing Informative Articles. Your definition of informative, and your choice of area to focus, is only limited by your own imagination. You could write about football, or footwear. OK, so for everyone who’s asking why this is important, Saying “I sell stuff, its nothing to do with books or anything”, its simple.
Marketing is about exposure.
On the Internet, the majority of people that are Browsing around websites, are searching for information. Now that seriously may be someone searching for a way to keep head lice from their children from re-curring, or anything, so you have to think that they could be absolutely anywhere looking for that information, a Search Engine, some site they found, a link in an email from a friend, it could have been anything. So bearing in mind, that you want to be “Stumbled across” when that person is searching for information about that product, and you can tell them whatever it is you like if they do stumble across a message from you, you now decide to write a nice Piece on how Its amazing what natural products can achieve, but obviously thats not all we can do. Lets go back to our Music Guy Example, so he writes his article, and now, he needs to get it seen by as many people as possible for it to have been of any benefit to him. He doesn’t know who mightsee his Message at what time in what frame of mind, so hes excited but doesn’t know what to do.
THATS OK!! He remembered, he signed up to my mailing list, (all that hard work writing several articles, he nearly forgot what he was doing!), and he dug out my email and found the link to my Article Marketing Section, and picked up where he le
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About the Author:
Dr. Jay B Stockman is a contributing editor for VisionUpdate.net, and a practicing doctor for New York Vision Associates, http://newyorkvisionassociates.com,
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