Gucci established a shop in Rome, Italy in 1938, and, in 1947, originated the line of Gucci handbags with bamboo handles, which remains popular to this day. The concept for the trademark striped webbing used on Gucci bags , which were derived from horse saddles, was developed by Guccio Gucci in the 1950s. Of Guccio Gucci six children, four were sons who played significant roles in the Gucci company. When Guccio Guccie died in 1953, they established boutiques in New York, London and Paris. The House of Gucci first gained prominence in the 1960s.

For many years now the Gucci purse has been a strong and obvious favorite amongst women. Women who feel passionate about their Gucci handbags will agree that it is exciting and wonderful to know that every collection has superb designs and is something you really look forward to. Guccio Gucci founded this company in 1921, and as life goes this company has also experienced some highs and lows. Currently Frida Giannini is the creative director; her style and vision are successful and personified in true Gucci style. This Italian designer studied design at Rome's Fashion Academy and leads with elegance and style.

Gucci was a family run business until the family sold their shares in the late 90's and it became a public company. The family was notorious for public feuds but just as famous for their fashion. Maurizio Gucci was the last family member to leave the firm and was murdered outside his Milan apartment by his ex wife who was found guilty and jailed for twenty nine years. Their family life was like a soap opera and attracted loads of media attention. The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed by Sara G. Forden, the title of her book describes the whole situation very well. Gucci hit a low point in the early nineties but has had a major comeback and is a true trendsetter.