by Frank Salsa,
published:
syndicated: 2 | total views: 7569 |
word count: 712
laesbarhedsindex readability score: Very Difficult Readability
on the net: http://www.psprint.com
UNITED STATES, May 29 — This article is the fourth article in a five-part series that details exactly what you need to market your pet store and make it a success.
Getting the word out about your daycare takes more than simply printing postcards and launching a website. You have to get the right message in front of the right audience, at the right time. Keep a database of customers and respondents, and evaluate recognizable trends so you can customize your offers
T
his article is the fourth article in a five-part series that details exactly what you need to market your pet store and make it a success.
Getting the word out about your daycare takes more than simply printing postcards and launching a website. You have to get the right message in front of the right audience, at the right time.
Here are some tips for daycare marketing distribution:
Direct mail
Direct mail is the best way to reach your clientele. A calculated direct-mail campaign represents an investment in profit and should be approached with dedication. Consult a list broker or use the mailing list building tools available at PsPrint, and develop a database of your own customers and define a mailing list comprised of likely prospects.
Repetition is key: Instead of one postcard campaign, develop a strategy that incorporates multiple direct mailers during a six-month period. This contributes to your daycare branding efforts and allows you to develop long-term relationships. By the time you launch your incredible offer, you’ll have established trust and credibility and will yield a higher response rate.
Here’s a sample direct-mail marketing campaign for your daycare:
Week one: Send a brochure introducing your potential clientele to your daycare. Offer a personal tour at their convenience. Add value by including a panel with tips for choosing a daycare provider or developmental needs of children of a specific age.
Week six: Send a flyer or newsletter that highlights recent news about your daycare. Include photos (with permission) of children engaging in activities or showcases your children’s artwork, experiments or other creations. A "Meet the Staff" section, complete with photos and qualifications, can lend trust and confidence.
Week 12: Send a booklet about daycare safety and childhood learning principles. Include a statement about your daycare’s philosophy and approach. Do your research to identify documented facts you can reference to your advantage. The booklet should be educational in nature, but should also be a branding exercise. Include tips parents can use at home, not just what you do in your daycare, so that the booklet becomes a bookshelf references.
Week 18: Send a calendar with stickers children can use to mark special dates or complete a scene. Highlight important dates, tips, advice, reminders and other daycare-branding tidbits that parents will take note of.
Week 24: Send a direct-mail postcard inviting parents to your open house or other special event. Include an offer, as described in Daycare Marketing: Copywriting.
Week 30: Send a follow-up greeting card to everyone who attended your daycare. Include a voucher or gift coupon to express your appreciation and offer to personally answer any questions parents might have. You should also consider sending greeting cards to families who received the postcard but did not attend: "We’re sorry we missed you ... Can we answer any questions for you or schedule a private meeting?"
Advertisements
You can deploy advertisements online or in the yellow pages, newspapers and magazines; as well as on the radio, television, billboards and any number of published mediums. You can also take your ads street side by placing flyers and posters on community bulletin boards, and university, office and industrial social hot spots. Word of mouth is the most powerful advertiser, so make sure friends, family, and colleagues know what you do and are prepared to spread the word for you. You should consider handing out stickers and business cards to everyone you know for distribution.
Following up
Test, track and tweak: These three Ts will help you develop winning daycare marketing campaigns. Always test different variations of your marketing materials on small portions of your mailing list before launching the full campaign. Sometimes a single word change can make a big difference in return on investment.
Track your response rates and record who responds so you can further define your target demographics. Tweak your subsequent marketing materials to cater to this audience. Keep a database of customers and respondents, and evaluate recognizable trends so you can customize your offers. This is just another form of knowing your customers, but from an analytical perspective it allows you to make intelligent business decisions based on honest, proven statistics.
Communicate directly with Frank Salsa, the author of this article. Ask questions, send suggestions, comments, engage in conversation, or perhaps you would like to submit a project.
Click Here to ask a question, send a comment, or proposal.
UK universities are working tirelessly to attract foreign students. The recent cuts to the education sector announced by the government are set to cripple UK universities who will have to make huge savings to help plug a £950 million gap in fun
A "Flat Panel" is the generic term used to describe flat digital display screens. While flat panels can refer to home usage, such displays are used more widely in corporate, retail and public areas. Commercial flat screens can be either pla
Every day I find the label of ‘digital’ agency more and more frustrating. I don’t blame anybody else – it’s our own fault - we call ourselves‘digital marketers!’
If you haven’t already heard, then the big news this week is Google fusing Google+ into their search results with ’Search, Plus Your World.’ The roll out began on the 10th of January; however it is only for those signed into Google.
Despite the majority of companies increasingly choosing digital marketing to boost their brand appeal, it’s essential that businesses don’t forget how vital physical promotional items can be in marketing products.
This is particula
Any business owner or manager that is preparing to launch a marketing campaign must consider the different advertising methods and strategies. Because our world has made it impossible to escape advertising, you must consider what advertising venue wi
The marketing of products and services reveal two different situations which require two very different strategies. With products you need only consider the perceived value, price, location, and advertising. With services you need to cons
SMM ” combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others. The SMM goals will be different for every business or organization, however most will involve some form of viral
The importance of internet marketing is continuing to expand. Surveys of all kinds show a major shift in traditional marketing budgets to dollars being spent online to market all types of products and services.
What on earth does this mean? It means that just because the rest of the world is on the Internet promoting their brands, it doesn’t mean they aren’t or shouldn’t be continuing to utilize traditional offline marketing strategies tha
This article is the fourth article in a five-part series that details exactly what you need to market your pet store and make it a success.
Getting the word out about your daycare takes more than simply printing postcards and launching a websi
Syndication
tweet
PDF version
Printable version
Publisher HTML version
Discussions (0)
Email Article
Post New Comment