Designing For Brand Identity Means Asking The Right Questions
by Chris London,
published:
syndicated: 3 | total views: 3412 |
word count: 620
laesbarhedsindex readability score: Difficult Readability
on the net: http://www.pixelproductionsinc.com
UNITED STATES, Feb 26 — Brand identity is probably the most critical element of retail and business design. As a graphic designer you must be able to offer branding services as part of your design services package. Brand identity is the overall graphic representation that people will associate with a company or product. By answering a few core questions you will be provided with a system of guides to help direct you when it comes to the actual design process
B
rand identity is probably the most critical element of retail and business design. As a graphic designer you must be able to offer branding services as part of your design services package. brand identity is the overall graphic representation that people will associate with a company or product. In todays market, competition for customers is fierce, so you can see why a strong brand identity is crucial for companies. Business owners rely on design professionals to invest time into researching, defining, and ultimately building a brand that people can trust.
One could say that branding is the foundation of your design and marketing campaign. For graphic designers who are new to building brand recognition this article will highlight the research process that experienced designers who are successful at building brands will implement in their graphic approach before offering up any directions. When building brands it’s not simply a matter of creativity it’s a matter of doing the right research. Whether you’re branding a product or a company you will need to put in a good amount of time doing research. Ask yourself some key questions such as;
• What kind of company are you trying to establish a graphic representation for?
• Who are their clients? * What is the company’s target demographic?
• What services do they provide, etc.? The same applies to product branding. What kind of product is it? Is the product targeted at males or females and what age group? How should the product be associated with the company that is selling the product?
Once you’ve collected your preliminary data from your initial questions, filter through and analyze your information to really hone in on your target audience. The ultimate goal of branding is to speak directly to your target audience in order to motivate them to action. In order to do this you better be sure that your target market is clearly defined. Establishing your target market means identifying who your audience is specifically.
To help you find out who your target audience is exactly ask questions like;
• Where is my audience located geographically?
• What colors should be associated with the product or company?
• Who is my brands direct competition?
• What elements have made my competition successful?
• Who are my competitors targeting? You can do a large amount of this investigating on line. The more accurately you can assess your target market the more effective your brand will be. If you spend enough time properly researching answers to your questions you will find that you have provided yourself with a guide to direct your creativity in the design process. Remember, every element of your design is something that will be associated with the business or product you are branding. These elements should evoke emotion, create a reaction, and will not only define the company but be a part of it for as long as it exists.
These may seem like very simple questions, but the trick is making sure that you spend the time to answer them properly. Many designers throw the term branding around without a true understanding of what that term means or how effective branding is accomplished. A strong brand builds relevance, credibility and establishes trust. A strong brand speaks to your target market - it motivates customers to act. When done correctly it establishes the company or product as an industry leader. By answering a few core questions you will be provided with a system of guides to help direct you when it comes to the actual design process. This is your map to an effective brand.
Communicate directly with Chris London, the author of this article. Ask questions, send suggestions, comments, engage in conversation, or perhaps you would like to submit a project.
Click Here to ask a question, send a comment, or proposal.
UK universities are working tirelessly to attract foreign students. The recent cuts to the education sector announced by the government are set to cripple UK universities who will have to make huge savings to help plug a £950 million gap in fun
A "Flat Panel" is the generic term used to describe flat digital display screens. While flat panels can refer to home usage, such displays are used more widely in corporate, retail and public areas. Commercial flat screens can be either pla
Every day I find the label of ‘digital’ agency more and more frustrating. I don’t blame anybody else – it’s our own fault - we call ourselves‘digital marketers!’
If you haven’t already heard, then the big news this week is Google fusing Google+ into their search results with ’Search, Plus Your World.’ The roll out began on the 10th of January; however it is only for those signed into Google.
Despite the majority of companies increasingly choosing digital marketing to boost their brand appeal, it’s essential that businesses don’t forget how vital physical promotional items can be in marketing products.
This is particula
Any business owner or manager that is preparing to launch a marketing campaign must consider the different advertising methods and strategies. Because our world has made it impossible to escape advertising, you must consider what advertising venue wi
The marketing of products and services reveal two different situations which require two very different strategies. With products you need only consider the perceived value, price, location, and advertising. With services you need to cons
SMM ” combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others. The SMM goals will be different for every business or organization, however most will involve some form of viral
The importance of internet marketing is continuing to expand. Surveys of all kinds show a major shift in traditional marketing budgets to dollars being spent online to market all types of products and services.
What on earth does this mean? It means that just because the rest of the world is on the Internet promoting their brands, it doesn’t mean they aren’t or shouldn’t be continuing to utilize traditional offline marketing strategies tha
I usually write about design tips, branding, website marketing and related topics. Today, I’m writing about the misfortune of one Jehovah’s Witness who visited my door. This is a deviation from the norm for me, but is directly related to
I’m sure most seo’s have already read several articles about how to recover from the Google Panda or Farmer updates. Many of which seem to be the same generic "10 SEO facts" everyone should know moving forward. For those who rem
Working for a leading website design company I see several requests every week for quotes on websites with integrated content management systems (CMS for short). There is some really coo
Big Commerce is one of the fastest growing E-commerce platforms in the world for a reason. Actually, there are a number of factors that contribute to the rapid rise of this platform, like the fact that it’s well supported, easy to use and flexi
When you compare E-commerce platforms for price, service and functionality, the real question is; why would’t you choose Big Commerce? Keep in mind, I am not saying that this cart system is superior in every single way to every shopping cart sy
Syndication
tweet
PDF version
Printable version
Publisher HTML version
Discussions (0)
Email Article
Post New Comment