Email Marketing Solutions Tip 1 Gathering InActive Subscribers
by Rudy Barell,
published:
syndicated: 10 | total views: 3376 |
word count: 650
laesbarhedsindex readability score: Difficult Readability
on the net: http://www.eliteemail.com
UNITED STATES, Sep 29 — In the world of email marketing solutions your contact list is your life force. Maintaining its quality will determine your success using email marketing campaigns to get the message out.
Every mailing list has those recipients that haven’t opened, clicked or responded to your email messages. Now you are ready to create a campaign to prod them back into the active column!
Stay tuned for more tips on email marketing solutions list maintenance
I
n the world of email marketing solutions your contact list is your life force. Maintaining its quality will determine your success using email marketing campaigns to get the message out.
Every mailing list has those recipients that haven’t opened, clicked or responded to your email messages. These subscribers don’t ever get recorded as spam complaints or don’t take the time to unsubscribe; however, they actually increase your costs and reduce the accuracy of your open, click and conversion rates. Industry numbers have shown that very quickly after you farm your contact list it begins to age and therefore lower in quality. After 2 months the open rate drops about 45%. After 6 months the open rate dips lower another 37%. After your list has aged two years, the open rate will settle around 33% lower. These are some great reasons that it is important to clean up our list, and continue to maintain it so that you are being as proactive as possible in ensuring that your list is the highest quality.
Here is a tip that you can put into practice to ensure your lists maintains their quality as time passes.
Tip #1: Gather Inactive Contacts
Even though it is VERY tempting to just delete the subscribers that have been inactive during previous sending, it is far more prudent to separate these contacts into an isolated list. Here is why: Once you’ve determined the in-actives you can design email marketing solutions campaigns in order to persuade those subscribers into becoming active again. Sometimes all they really need is a gentle prod and you can renew a relationship with a potential customer. This strategy can come in the form of something as simple as an email that asks the subscriber to opt-in again. If they do, you’ve recaptured a contact. If they don’t, no harm done, now you can sink your teeth into the delete button!
So now it’s time to separate "the boys from the men", as the saying goes. It is important to select a chunk of time to determine whether or not a subscriber is active. It should be long enough so that each recipient has received a fair amount of emails that they have had an opportunity to respond to. If you are unsure, the most recent six months is a good place to begin. In this time frame the recipient should have received a good number of emails (10 emails sent is a good volume) to get an accurate measure of their inactivity.
The next step is to retrieve your most recent reports and download it (normally this comes in the form of an Excel file). In order to make sure that you are sorting the recipients who have received a fair amount of emails in the time frame that you’ve determined, you’ll need to sort your list by number of messages sent to recipients. Delete all recipients that have received less than 10 messages.
Once you’ve determined who has received the correct number of emails to ensure their inactivity, then sort your list in descending order by email addresses that have opened the messages, and those email addresses that have clicked on the messages that you’ve sent. Then in the Excel file, delete everyone except those that have NEITHER opened NOR clicked on anything.
Presto, you’ve created your list of inactive subscribers. So now create an "inactive" group of emails in your email marketing solutions account and upload these contacts from the Excel list. Now you are ready to create a campaign to prod them back into the active column!
Stay tuned for more tips on email marketing solutions list maintenance. The more you know about keeping a high quality list, the more productive your email marketing will be. Remember, the quality of your list is where your email marketing success will begin and end!
Communicate directly with Rudy Barell, the author of this article. Ask questions, send suggestions, comments, engage in conversation, or perhaps you would like to submit a project.
Click Here to ask a question, send a comment, or proposal.
UK universities are working tirelessly to attract foreign students. The recent cuts to the education sector announced by the government are set to cripple UK universities who will have to make huge savings to help plug a £950 million gap in fun
A "Flat Panel" is the generic term used to describe flat digital display screens. While flat panels can refer to home usage, such displays are used more widely in corporate, retail and public areas. Commercial flat screens can be either pla
Every day I find the label of ‘digital’ agency more and more frustrating. I don’t blame anybody else – it’s our own fault - we call ourselves‘digital marketers!’
If you haven’t already heard, then the big news this week is Google fusing Google+ into their search results with ’Search, Plus Your World.’ The roll out began on the 10th of January; however it is only for those signed into Google.
Despite the majority of companies increasingly choosing digital marketing to boost their brand appeal, it’s essential that businesses don’t forget how vital physical promotional items can be in marketing products.
This is particula
Any business owner or manager that is preparing to launch a marketing campaign must consider the different advertising methods and strategies. Because our world has made it impossible to escape advertising, you must consider what advertising venue wi
The marketing of products and services reveal two different situations which require two very different strategies. With products you need only consider the perceived value, price, location, and advertising. With services you need to cons
SMM ” combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others. The SMM goals will be different for every business or organization, however most will involve some form of viral
The importance of internet marketing is continuing to expand. Surveys of all kinds show a major shift in traditional marketing budgets to dollars being spent online to market all types of products and services.
What on earth does this mean? It means that just because the rest of the world is on the Internet promoting their brands, it doesn’t mean they aren’t or shouldn’t be continuing to utilize traditional offline marketing strategies tha
In the world of email marketing solutions your contact list is your life force. Maintaining its quality will determine your success using email marketing campaigns to get the message out.
Syndication
tweet
PDF version
Printable version
Publisher HTML version
Discussions (0)
Email Article
Post New Comment