by Debra Gould,
published: Monday November 2, 2009
syndicated: 0 | total views: 201 |
word count: 412
laesbarhedsindex readability score: Difficult Readability
on the net: http://www.stagingdiva.com
UNITED STATES, Nov 02 — I’ve always been one of the most expensive home stagers in my city, from the time I started my business, and I’ve never made any apologies about it. The way I saw it, and still do, was that it’s fine if everyone else wants to give their time away for basically nothing. It doesn’t mean I have to do the same thing. They should want you bad enough that your rate is not an issue
I
’ve always been one of the most expensive home stagers in my city, from the time I started my business, and I’ve never made any apologies about it. The way I saw it, and still do, was that it’s fine if everyone else wants to give their time away for basically nothing. It doesn’t mean I have to do the same thing.
Instead of trying to compete on price, which is a big mistake for almost any entrepreneur, I put my energy into marketing myself to be perceived as the expert home stager in my market. I wanted people to come to me when they were looking for the best. That led to me getting clients who knew they were going to have to pay more for my services and it was a much more effective marketing strategy than promoting myself as the cheapest stager out there.
If you promote your services as being cheap, you’ll attract penny-pinching clients who don’t value what you have to offer.
People who only care about price will argue every step of the way about any recommendation you might make that might cost extra. You’ll get the people who haven’t spent money maintaining their homes over the years and will balk at repainting over their 1965 decor. You’ll get people who say, “why should I replace that rusted out mailbox or the cracked front window, the new owners can worry about it.”
If you’ve gone into the home staging business because you’re a creative person, I can tell you that sort of client will completely stifle your creativity and suck all the joy out of giving advice and envisioning the potential of a property. You’ll also have to worry more about bounced checks and chasing your money.
Marketing is more than telling people what you charge for your services. You have to position yourself, properly explain the benefits of your services in a way that is meaningful to the potential customer, learn how to convey the right image and relate to people in a way that makes them want to work with you. You really should have a prospect sold on you long before you start talking price. They should want you bad enough that your rate is not an issue. Of course price enters into a buying decision, but the point is you want it to be far down the list after other considerations, not your client’s number one concern.
Communicate directly with Debra Gould, the author of this article. Send suggestions, comments, engage in conversation, or perhaps you would like to submit a project.
Get the discussion going, be the first to express your opinion about this article!
Post New Comment
Gravatar enabled site. If you do not have one they are free. Get one here. We post your name and a link to your site as a way to thank you for joining the discussion.
Small business plan online generally refers to resources a business can use to write an effective, persuasive business plan. When looking for funding, potential lenders and investors use a business’s plan to determine the risk of a business bas
There are many reasons why you may consider self storage. First and foremost there is moving which means a lot of thought about what to do with things you cannot take with you and are too precious to be given away. The other reasons are an expanding
Locksmith is the science and art of making and defeating locks. The lock and key has been utilized in protecting and keeping possessions secure for several years. Locksmith services and products are one of the most primitive types of safety engineeri
Business card printing is a huge industry, and many online color printing services offer an affordable solution to your printing needs. Some companies even offer free business card printing, but it’s worth being very wary of these offers.
Logbook in simple terms means a vehicle registration certificate issued by Driving and Vehicle Licensing Agency (DVLA) in the UK. I hope you are aware of the fact that registration document V5 popularly known as logbook has become invalid from July 2
Have you ever recommended an item to a family member or friend simply because you were thoroughly satisfied and want them to try it, too? Did the company ever pay you for that recommendation? Nobody would think so. What if you can start making money
This article looks at how to go about creating a business plan that has direction and can lead to success. It lists the eight simple steps for creating a plan. These include a business name, a vision, a mission statement, objectives and goals, SWOT,
Recently a popular trend in restaurant furniture and bar furniture has been to move away from regular dining height tables and chairs and towards attaining a more comfortable and informal look by using sofas accompanied with coffee tables. This has l
The need for individuals to find people these days can be done quickly if they will use the most effective source of information that most people use these days – the internet.
Of course, it is not a secret for the most of us that the interne
I talk to so many new home stagers or people wanting to get into the home staging business and almost every single one of them eventually mentions how their own fear can get in the way of moving forward.
I was chatting with a friend recently who happens to be in the market for a new home. She thought of me when she did a drive-by of a property she saw online, in the rural area where she lives.
Over the past three years, Ontario Staging Diva Graduate Margaret Harlos has been solidifying her position as the expert home stager in her area with her business, Living Organized.
What could make a stronger case for hiring a home stager than an offer coming in after a home was staged…from a person who saw the home before staging without any interest?
Syndication
PDF version
Printable version
Publisher HTML version
Post a Comment (0)
Email Article
facebook
tweet
Post New Comment