by Karon Thackston,
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on the net: http://www.marketingwords.com
UNITED STATES, Jun 06 — Whether you’re a virtual assistant, copywriter, web design pro or search engine optimizer, keyword research is a useful and necessary service you can add to your lineup to make more money. Anyone with a website or blog who aims to rank high in the search engines can benefit from professional-quality keyword research.
Why Would Others Pay You to Perform Keyword Research?
Because, as a trained professional, you will gather and evaluate data and make confident decisions. It’s a mere 25 pages long, but don’t worry: I didn’t skimp on any of the information you need to know
W
hether you’re a virtual assistant, copywriter, web design pro or search engine optimizer, keyword research is a useful and necessary service you can add to your lineup to make more money. Anyone with a website or blog who aims to rank high in the search engines can benefit from professional-quality keyword research.
Why Would Others Pay You to Perform Keyword Research?
Because, as a trained professional, you will gather and evaluate data and make confident decisions. You won’t be an amateur who doesn’t understand the finer points of this craft and guesses at which terms are best to use where.
The issue lies in the fact that most people *think* they know how to conduct keyword research. Either that or they believe it solely depends on search counts. But because they haven’t been trained and they don’t stay on top of the latest developments, they aren’t aware of the little things that can make a huge difference.
For instance, did you know that Wordtracker presents annual search counts? Most people believe they deliver daily counts. They did, years ago, but their website states (in several places) that the search totals displayed on their site are for a 365-day period. Just imagine if you incorrectly think you’re comparing daily Wordtracker results with monthly Google results? You’re research is going to be seriously flawed.
An Ongoing Source of Revenue
Conducting keyword research is not a one-time event. New products and services are coming out all the time. New ways to describe things are constantly developing. For instance, "search engine copywriting" has gotten several new names over the past few years. You now hear it called "SEO content writing" or "keyword optimization writing" among other things.
If search engine writers wanted to attract traffic from every possible source, they would need to continually research new keywords to optimize their website pages for. The same is true for every other industry. Here’s another example.
There are major differences sometimes in what keywords a company uses and which ones customers use. A client of mine manufacturers those big inflatable advertising balloons that are shaped like soda bottles or giant products. The company called these "cold-air inflatables" or other industry-related terms. Their customers, however, used phrases like "giant advertising balloons" and so forth.
As you can see, there are numerous reasons your clients would need repeated keyword research, meaning you have an ongoing source of revenue IF you learn to do it right.
Is Keyword Research That Hard to Do?
Not when you know how :) The problem is, most people don’t take the time or spend the money to get professional training. If you aren’t shown the right way to conduct keyword research, you will almost certainly hang a hard left turn that takes you down the wrong path. If your research doesn’t produce results for your clients, you’ve wasted your time as well as your clients’ time and money.
Here’s what I recommend. It’s an ebook I wrote called "Demystifying Keyword Research." No, don’t worry… it’s not a $100+ complicated ebook that will take you 6 months to read. In fact, it’s not for sale at all. But I will GIVE you a FREE copy.
Included in this ebook is everything you need to know to conduct professional-level keyword research, choose the best search terms for various web pages and more. It’s a mere 25 pages long, but don’t worry: I didn’t skimp on any of the information you need to know. I just took out all the fluff and boiled down the good stuff into an easy-to-understand, quick-read format.
Communicate directly with Karon Thackston, the author of this article. Ask questions, send suggestions, comments, engage in conversation, or perhaps you would like to submit a project.
Click Here to ask a question, send a comment, or proposal.
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As I read her email I could literally feel my blood pressure rising. She’d heard me speak at a webinar I did for Wordtracker about ecommerce copywriting where I said keyword density hadn’t been a factor in SEO copywriting for years. The l
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