by Tina Fountain,
published:
syndicated: 1 | total views: 5607 |
word count: 554
laesbarhedsindex readability score: Average Readability
on the net: http://www.tinafountain.com/
UNITED STATES, Jun 25 — The Baby Boomers are a well-known demographic that is moving into retirement, but real estate agents should also pay attention to the Boomer’s younger sibling, “Generation Jones” as named by historian Jonathan Pontell. Generation Jones is the demographic born between 1954 and 1965 and now comprising 25% of the U.S. They are old enough to know that you can’t have it all, but young enough in our culture to know you can have what you’re willing to reach for
T
he Baby Boomers are a well-known demographic that is moving into retirement, but real estate agents should also pay attention to the Boomer’s younger sibling, “Generation Jones” as named by historian Jonathan Pontell. Generation Jones is the demographic born between 1954 and 1965 and now comprising 25% of the U.S. population. Their roots are definitely practical, but their branches keep reaching for the sky. A balanced approach that meets both these needs is what is best to attract Jones’ formidable real estate buying power.
The Baby Boomers are the demographic of people born just post-World War II, from the 1940s to the 1960s. America was “booming” in postwar prosperity and in population. Generation Jones is the younger generation, those born in the latter half of what is known as the “Boomer years”. The term “keeping up with the Joneses” comes from this generation. They grew up with the advent of technology and in the midst of the spirit of social change. They are technologically savvy, being the first of the generations to grow up with television in the background. They want the better life that The American Dream promises, but many have yet to see that materialize.
Generation Jones is seeing retirement on the horizon, but many of them have children at home still and no plans to actually stop working. While they might retire from their jobs in the next 10-20 years, they have a lot to do right now. Many of them are looking at working beyond retirement. This may be the last larger home they purchase before they start downsizing once the last child leaves the nest.
Your real estate selling strategy has to combine genuine value with innovation to appeal to this generation’s appreciation of material goods and services. “Green” appliances and features appeal to them because they want to produce a better world while still enjoying the conveniences of today’s inventions. They want open design concepts and a flexible living space. They appreciate the tried-and-true classics, but if there’s something out there that’s better then they’re all for it.
Despite this openness to technological innovation, though, Jones can be emotionally attracted by appeals to nostalgia. Tasteful references to the 70s and the 80s – in color, design and popular culture can capture their interest. There are a number of fan sites for “retro renovation” of mid- and late-century homes and rooms. By offering information on modern renovations for retro homes, you could be in a good position to attract generation jones.
One thing about Generation Jones to avoid is the “B.S. Detector”. Having been a generation bombarded by ads since before they could toddle, Jones people are adept at seeing exaggerated claims and outright lies in a sales pitch. When something looks too good to be true, Generation Jones people are sure it’s not and will go the extra mile to prove their suspicions right. Be honest. If the roof is about to slide into the garden, say so.
The value of a home as a center, not just for family and financial stability, but for one’s hobbies and aspirations is a good point to take with Generation Jones. They are old enough to know that you can’t have it all, but young enough in our culture to know you can have what you’re willing to reach for. If you can lure someone from Generation Jones with genuine value while appealing to their sense of aesthetics, you are in a good position to make a sale.
Communicate directly with Tina Fountain, the author of this article. Ask questions, send suggestions, comments, engage in conversation, or perhaps you would like to submit a project.
Click Here to ask a question, send a comment, or proposal.
You’ve found your perfect house and you are ready to make an offer. You sit down with your agent and decide on a price that seems fair given the condition of both the house and the local real estate market. You spend up to an hour deciding on y
Moving day is a double-edged sword for families because it can be both exciting and tedious, especially when you have children who are restless and have mixed feelings about leaving their old home. Here are some things you can do to make moving easie
Thanks to the explosion of T.V. shows featuring ambitious real estate investors quickly renovating run down homes for a pretty profit, it seems that everyone these days is trying their hand at house flipping. However, as is true for most things, it&r
What makes a condominium or apartment building truly amazing is not just its unique features, but also its usability and the desire people have to live within the building, long term. Below are four examples of amazing condos or apartment buildi
Puerto Vallarta’s calendar is always brimming over with events and shows which range from food festivals to fund raisers, sports to festivals. So it doesn’t come as a surprise to know that expats in Puerto Vallarta love the town so much.
Tunisia’s emerging real estate opportunities are quietly making an impact, as growing numbers of buyers begin to discover the attractions of this truly unique market. Having been relatively overlooked in the few years the market has been open t
Puerto Vallarta real estate industry is booming because of the many attractions and beautiful beaches in this lovely resort community. While the Puerto Vallarta Real Estate market is wonderful for vacationers and buyers, it is also a great way for pr
Most people find it difficult to buy their home as they are not in a financial condition to afford it. If you are looking for a new home and if you don’t have enough money to make your purchase then you can apply for a home mortgage loan with which y
For those who see themselves as a novice in real estate, the idea of taking that first step into real estate investment can be an extremely confusing and daunting time. Many of those who look to join this field may have found the perfect investment t
Geothermal heating is used all over the world on varying scales to take advantage of the warmer temperature of the Earth both from warmth given off by the Earth’s core and by the dissipation of solar energy absorbed by the soil. In some places,
If you are lucky enough to have one or more fireplaces in a home that you are considering putting on the market then you should take advantage of this selling point and stage your home with the fireplace as a focus. A fireplace can make a home feel m
Asbestos is a naturally occurring mineral with some odd qualities. It has a long fibrous crystal structure that lends itself to applications that requires a degree of flexibility and an amazing ability to withstand high temperatures. Even back in the
In the last 20 years, investment and mortgage brokers have made a killing refinancing mortgages and using the accumulated home equity to pay off debt. A Second Mortgage, a term that in my parents day, was only whispered in dark alleys, has all but be
Today’s buyers market has left a lot of homeowners shaking their heads. In the good old days, selling a home used to be pretty basic. Generally all you had to do was:
a. Price it for the market - so what if it’s a little hi
Syndication
tweet
PDF version
Printable version
Publisher HTML version
Discussions (0)
Email Article
Post New Comment