by Bob Pairan,
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UNITED STATES, Feb 05 — Over the years one of the frequent requests I get is, may I have your business card? When you are at business-to-business (B2B) networking event, a sales call, or even a social gathering giving your business card away provides your prospect the first impression about you and your company. Swapping business cards it seems has become a ritual event. Say it with full color business cards. Your full color business cards is one of the most productive pieces of marketing collateral you have to utilize
O
ver the years one of the frequent requests I get is, may I have your business card? When you are at business-to-business (B2B) networking event, a sales call, or even a social gathering giving your business card away provides your prospect the first impression about you and your company. Swapping business cards it seems has become a ritual event. Say it with full color business cards.
Commercial printers use 4 colors Cyan, Magenta, Yellow, and black or what is known in the trade as CMYK printing or 4 color process printing. Using these 4 colors commercial printers build your color with tiny dots of ink. They do this with what is called screens. If you ever look at a news paper photo up close you can see little dots of ink. The closer the ink dots the darker that area appears.
If it is a color photo they use the 4 colors and color theory to make may colors for example cyan and yellow make green, magenta and or 4 color process printing. Using these 4 colors they build your color with tiny dots of ink.
They do this with what is called screen. If you ever look at a news paper photo up close you can see little dots.
The closer the dots the darker that area appears. If it is a color photo printers use 4 color process and color theory to make many colors. For example cyan and yellow make green, magenta and yellow make orange, etc. Today four color process printing is more affordable than ever. Most companies don’t take full advantage of a business card. I get asked, what do you mean by that that? Well there are 2 sides to a business card and a good 80% of businesses I come in contact with everyday does not take advantage of the reverse side of their business card. The reverse side, really?
Yes, I reply. Printing on the reverse side of a business card is the perfect area to put a low risk offer about doing business with your company. For example FREE Information, or few of your products with pricing with this make sure that you put a claim prices may change without notice, limited time offer, or a picture of what you do. Some online 4 color printers will print the second side of your card at no extra charge. Remember to have a supply of your business cards to give away on you at all times. Personally I keep a supply in my brief case, coat and shirt pocket, van, and in my wallet, at all times.
You would be surprised at how many times this came in handy, because you never know when you will come in contact with a prospective customer. A good way for sales managers to monitor their sales staffs’ activities is based on the number of business cards each rep collects during the day. They can easily track the effectiveness of your daily routine by counting the cards your collect. Plus you have a great way to contact your prospect each time you receive one. Your full color business cards is one of the most productive pieces of marketing collateral you have to utilize. Consider your cards as the launch of doing business, and scatter them widely.
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Over the years one of the frequent requests I get is, may I have your business card? When you are at business-to-business (B2B) networking event, a sales call, or even a social gathering giving your business card away provides your prospe
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