UNITED STATES, Mar 15 — Are you making steady progress towards your 2010 goals, or waiting for something to happen?
Maybe you’re waiting for the economy to turn around. For hiring in your area to pick up. For the stock market to trend upwards.MOVE!
Your voice will be louder and your position more noticed when you take action now because so many others refuse to take a risk
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re you making steady progress towards your 2010 goals, or waiting for something to happen?
Maybe you’re waiting for the economy to turn around. For hiring in your area to pick up. For the stock market to trend upwards. For second quarter…summer…something.
If you’re not moving forward, you’re setting yourself up to be left behind once the recession finally ends. Why? Because lots of other companies aren’t waiting. They’re moving NOW because they know this is the best time to actively reposition their company for the coming upturn.
It’s true that no one knows the exact date when the economy will turn around. But research shows that companies that actively market during a downturn are the winners when customers start to buy again. Why? They’ve remained visible. They’ve retooled and improved their products. They’ve developed new products that are attuned to the needs of the market. They haven’t been asleep at the switch. They make their own destiny.
What could you be doing right now to move forward so that you’re first in line when the economy trends upward? You could update your web site, or add a new social media component to your strategy. You might add new events or newsworthy activities to your calendar and increase your PR. As a business owner, you might seek out speaking engagements to get yourself in front of other decision makers. You could contact all your recent prospects with an update about what you have to offer so that your solutions are fresh in their minds. Most of those activities are free, so cash flow or a tight money situation isn’t an excuse for inaction.
No marketing activity can guarantee results, but doing nothing is a sure way to get nothing. A farmer can’t wait until the warm summer days to plant crops. He’s got to put down seed in the cold, wet spring weather believing that summer will come. You can’t wait until the economy gets a jump-start to move forward on your marketing plans.
When you take action, you create your own future. Taking action puts you in control, and it gets you out of the passive, victim role of waiting for someone (the grown-ups?) to do something to save you. Collectively, we ARE the economy. Small business creates most of the jobs in the U.S. and accounts for a huge slice of the GDP. We’re supposed to be smarter, faster and quicker to maneuver than the lumbering, committee-driven corporations. (Remember, the mammals won the battle of evolution against the dinosaurs.) It feels good to be the captain of your own ship.
The community looks to small business and solo professionals to lead. When small business hangs back, waiting to be saved, consumers lose confidence. When consumers aren’t confident, they don’t spend money. Everyone is waiting for someone else to move. So….MOVE!
Your voice will be louder and your position more noticed when you take action now because so many others refuse to take a risk. Count the benefits to being bold: You position yourself to be first in line to serve consumers when the economy revives, you are perceived by your industry, employees and community to be a leader, and you actually participate in improving the economy instead of being a bystander.
What will you do TODAY to position your company for the rebound?
Communicate directly with Gail Martin, the author of this article. Ask questions, send suggestions, comments, engage in conversation, or perhaps you would like to submit a project.
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