by Francis David,
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UNITED STATES, Oct 29 — Publishing is varying rapidly as more and more readers drift from paper based products to electronic media, whether it’s a computer, a tablet, a mobile device, or an e-reader. Change of this type always creates opportunities, and in the last few years it’s become clear that professional blogging is one of them. The last decade saw a generation of blogs grow from being side projects and hobbies, into sites with massive readerships and real revenues. So building a business out of blogging, like any business, involves investment both in time and money
P
ublishing is varying rapidly as more and more readers drift from paper based products to electronic media, whether it’s a computer, a tablet, a mobile device, or an e-reader. Change of this type always creates opportunities, and in the last few years it’s become clear that professional blogging is one of them. The last decade saw a generation of blogs grow from being side projects and hobbies, into sites with massive readerships and real revenues. Very quickly blogging has become a legitimate publishing business, and today a survey of the top 100 blogs shows that with a few notable celebrity exceptions, almost all of them are backed by real publishing businesses.
While today the blogging industry has some very professional outfits operating, there are still lots and lots of room for the newcomer. Opportunities in Blogging also arise from the many niches and topics that are still wide open. If you walk into any bookstore and look through the myriad magazines that line the racks, you’ll find there are audiences interested in reading about everything from sewing to tattoos, boating to cooking, and movies to shopping. Can you name the blog to read on tattoos? How about a great blog about boating? Think you can find one?
As was often flaunted during the dotcom boom, the internet is a great equalizer. The difference between one domain name and another is just a few keystrokes. And while you shouldn’t read too much into this it is worth remembering that a new voice in blogging can quickly catch on. Of course because blogging is so accessible, it’s a tempting first business to get into. There is an opinion that it’s a zero cost setup, and in some ways that’s true. You can start a new blog with not much more than a domain name and a cheap as chips hosting account. This is certainly a claim that you could never make about, say, starting a magazine or newspaper, where the physical costs of making and distributing the product can be prohibitive.
What isn’t so obvious is that to build a blog that is self sustaining and eventually profitable does require cash, and it can be a significant amount at that. For as easy as it is to start a blog, it is still hard to produce consistent levels of content, to acquire traffic and readership, and to ultimately generate revenue. While thousands of blogs may open their proverbial doors every day, the funnel of survival can be harsh and many fall into disrepair very quickly.
On the flip side, by looking at blogging as a business, you also bring the longevity that blogging needs to succeed. While hobbyists and less organized competitors fall by the wayside, your operation will keep chipping away, building audiences, growing search traffic, creating a bigger and bigger content archive. In many ways, blogging is an endurance race, requiring a lot of momentum to build up to become a true success story. So building a business out of blogging, like any business, involves investment both in time and money. The questions you want to ask are: What costs need to be accounted for? Where will the revenue come from? How long will it take?
Like any business, blogging take hard work, dedication, savvy, and a bit of luck.
Communicate directly with Francis David, the author of this article. Ask questions, send suggestions, comments, engage in conversation, or perhaps you would like to submit a project.
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