Stand-out With Your Company Name, Logo And Brand Design
by John Arthur Thomas,
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AUSTRALIA, Feb 07 — In the 2011 Best Global Brands report by Interbrand, the world’s largest brand consultancy; the Top 100 Most Valuable Brands are named and recognized. “Brands that have used creativity and innovation to enable us to do things we never thought possible and cause us to feel a spark of excitement and joy. “These brands have, very literally, changed the world” Interbrand said.
Whatever marketing plans you have for your business, you have to prepare, plan and implement them carefully and properly
I
n the 2011 Best Global Brands report by Interbrand, the world’s largest brand consultancy; the Top 100 Most Valuable Brands are named and recognized. “Brands that have used creativity and innovation to enable us to do things we never thought possible and cause us to feel a spark of excitement and joy. “These brands have, very literally, changed the world” Interbrand said. According to their report, below are the Top 10 brands in their Best Global Brands list:
Coca-Cola
IBM
Microsoft
Google
General Electric (GE)
McDonald’s
Intel
Apple
Disney
Hewlett-Packard (HP)
Some of the other international brands that made it to the Top 50 are:
Automotive brands – Toyota, Mercedes-Benz, BMW, Honda, Volkswagen, Ford
Financial services – American Express, J.P. Morgan, HSBC, Citi
There are several criteria considered for the Best Global Brand rankings. Three main criteria stand out: Economic profit, role of the brand, and the brand strength. They take into account the many ways a brand attracts customers, a brand retains the customers, a brand delivers customers’ expectations, and a brand impacts the organization. Here are the three key aspects that determine the value of a brand:
Financial Performance – financial return to its investors
Role of Brand – consumers demand of the product or service, regardless of price or feature
Brand Strength – the brand’s ability to secure expected future earnings
Aside from the financial performance or economic profit, most of the top brands attribute their success to their corporate branding, their label, or their name. There wouldn’t be profit without the power of the brand. That’s how powerful and influential brand is to consumers.
Branding: The Whole Marketing Package
When it comes to corporate branding, you have to remember that it takes more than just a name. Yes, the name should leave a mark in the consumers. If you’re wondering how, that’s where marketing enters the picture. For a business to make it big, it starts with a stand-out Brand Design, which includes the logo, colors, and font, to reflect the image the company wants to project.
If you’re setting up a new business or planning to re-brand, you can also invest in other marketing strategies to reach local and international clients. Shona Creative can help you create the digital and print media collateral’s you need to promote your business. They can build your brand from scratch or rejuvenate an existing one by incorporating your company’s identity and character into a professional logo design. For your Brochure Design and Business Card Design, Shona Creative can create and print advertising materials to boost your business image. And if you want to establish an online presence to draw in more customers, a Business Web Design conceptualized by Shona Creative will deliver you what you need.
Whatever marketing plans you have for your business, you have to prepare, plan and implement them carefully and properly. Perfect timing to launch your marketing strategies will also play a role in advancing your business to a new level.
References
Shona Creative makes building your new business identity fun while creating a unique brand design. Choose from a range of services including business logo design, business card design, brochure design and business web design, to complete your marketing package.
Communicate directly with John Arthur Thomas, the author of this article. Ask questions, send suggestions, comments, engage in conversation, or perhaps you would like to submit a project.
Click Here to ask a question, send a comment, or proposal.
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