by Terry Detty,
published October 21, 2008
syndicated: 0 | total views: 122 |
word count: 612
laesbarhedsindex readability score: Average Readability
website: http://timothysykes.com
I
ts very noteworthy to mention that you shouldn't just don’t focus on the home page, keywords and titles of your website when considering the SEO side of things for more viewers. There are reasons for everything that is done a certain way, which also happens to include the way you market your website to the online public.
The first step to sales when customers visit your site to see the products they are looking for is to give them a reason to stay at the site. Of course, search engine optimization and better rankings are not necessarily going to keep your customer on your site or make them want to buy what it is that your selling. You will want to come up with something very interesting that will somehow be interesting or entertaining for the online surfer. The customer having visited your site, now ensures that he gets interested in your products or services and stays around.
Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, maybe by keeping the information on a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details. It is always a great idea to easily provide what it is the customer is looking for when they are at your site.
Understanding Your Target Customer is Key
If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely that you will make much money. A website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website.
Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.
When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that or thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.
I think that everyone who visits this article website is looking for ideas that they can put into action when it comes to pleasing their customer. We all are striving to learn more and more about the ways of the online customer. This is different in many different ways than if you had been running a ma and pa type shop in your local town. Many things are the same, but many are different. I hope this helps you think about what you can do to keep your customer at your website longer. You all can come up with many fun and interesting ideas, I'm sure.
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