by Julie Weishaar,
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on the net: http://www.newhorizons123.com
UNITED STATES, Feb 25 — What Are Those Funny Looking Bar Codes?
QR codes are two dimensional images that look like blobs of black on a white background. They are similar to standard bar codes but have much more functionality. QR codes are encoded with information ranging from text, photos, and videos, to website addresses and are scanned by smart phones.youtube
W
hat Are Those Funny Looking Bar Codes? QR codes are two dimensional images that look like blobs of black on a white background. They are similar to standard bar codes but have much more functionality. QR codes are encoded with information ranging from text, photos, and videos, to website addresses and are scanned by smart phones. They are used to send those who scan the codes to places online and are very effective marketing tools. "QR" stands for "quick response" which is in total alignment with the world today. Everyone wants everything NOW!
QR codes can be used in marketing to direct potential or current customers to any URL and add the ability to track and measure direct mail and email campaigns when used in conjunction with cross media marketing solutions.
Some Facts About QR Codes
Having originated in Japan and currently being used by only some companies in the US, QR codes are still in the infancy stages, so if you use them you’ll be seen as being ahead of the curve.
They are easily read by most mobile phones (unless you are like me and still have a cell phone from the dark ages)
QR codes are easy to generate. There are many places online where you can generate your own QR code based on your criteria for free.
Google likes them.
Adds interactivity and functionality to static print pieces.
Adds the ability to track and measure direct and email marketing campaigns - something that has been traditionally missing in marketing activities.
Used in conjunction with other cross media services such as variable data printing, QR codes help take your marketing efforts to the next level.
If you are reading this blog and do not live in prehistoric times like I do, please try scanning my QR code above into your phone and let me know what you see :)
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