by Debra Gould,
published:
syndicated: 0 | total views: 325 |
word count: 698
laesbarhedsindex readability score: Average Readability
on the net: http://www.stagingdiva.com
UNITED STATES, Nov 26 — Your home staging business will have natural ups and downs. This is a reality of any business really. Sometimes this is due to the season. Not all potential clients are actually the right clients for you!
11
Y
our home staging business will have natural ups and downs. This is a reality of any business really. Sometimes this is due to the season. For example, there is less demand for home staging services in December, just because that’s not a big time for people to list their homes on the real estate market.
The other reality is that not everyone who calls you will actually hire you.
Even though I’ve been staging homes since 2002 and I’m well known, not everyone who calls me to discuss their staging project actually hires me. This is a reality of the business and one that you can’t take personally. I know it is hard not to take this as a personal rejection, especially when the prospect sounds so interested at first.
Here’s the scenario. The potential client calls and says they’re interested in hiring a home stager. You’ve felt like they really connected with you on the phone, they sounded excited about your services and then at the end of the conversation, instead of booking a paid home staging consultation, they say something like, “I’ll have to check with my husband and get back to you.”
Here are 11 reasons that not all project leads turn into paying home staging projects and why you can’t take every lead that goes nowhere as a sign that you’ve failed:
1. Home sellers are talked out of hiring a stager by their real estate agent.
2. Home sellers are talked out of staging their home by friends or relatives who say, “your house looks fine.” Sometimes the husband or wife wants to go forward with staging, but the other partner disagrees. Since a large percentage of homes are sold because people are divorcing, there is often no way around this challenge.
3. They get an offer before they actually hire a home stager and take that as a sign that staging isn’t needed (even if the offer doesn’t result in an actual sale).
4. Home seller decides to take the house off the market instead of staging (which means they might still contact you to stage their home when they decide to sell it later).
5. The real estate agent who initially contacted you about the home staging project didn’t get the listing, or lost the listing if they already had it.
6. Like any industry, there will always be “tire kickers” who ask for information but never follow through. That’s why you need to avoid the free estimate trap.
7. They are calling a bunch of home stagers just looking for the lowest price (trust me you don’t want this client anyways).
8. Some stagers do inadequate follow-up preferring to wait passively for the client to contact them again after the first “get to know you” conversation. Meanwhile the potential client assumes the home stager isn’t really interested or available.
9. Some aspiring or even established stagers make up bogus projects to check out the competition in their area. This is normal, you just need to realize that someone who calls you and seems very interested might not really be a potential client. Never make an assumption though. I had one call that I was sure was from a competitor just checking me out and it turned out to be a real client who hired me.
10. The potential client may not be impressed by how the stager deals with them on the phone, or after viewing their website/portfolio they decide that particular home stager isn’t the right person for the job. This might be because the stager actually did something wrong (not projecting the right image) or it could also be that they simply didn’t emotionally connect with the stager (that’s human nature and happens to everyone including me). Not all potential clients are actually the right clients for you!
11. Sometimes an “urgent” project get delayed because the client’s priorities change. As a stager you may not know this, and when you think all is lost they finally call you again in 3 or 6 months ready to hire you to stage their home!
Communicate directly with Debra Gould, the author of this article. Ask questions, send suggestions, comments, engage in conversation, or perhaps you would like to submit a project.
Click Here to ask a question, send a comment, or proposal.
As a Certified Professional Organizer® one of the services I offer is coaching new professional organizers to help them start their business and guide them to success. Here are eight business strategies that can help any independent contrac
Take a look around and you will see a lackluster economy in many countries around the world. While some of this does have to do with financial crisis, much more has to do with poor management.
Leading scientists in the US have put together a bionic eye which runs on light, it has been widely reported.
The brand new device which has been developed by a team at Stanford University in California, works with the use of specially designe
All over Sydney people are moving about- moving in and moving out of houses, apartments, offices and other buildings. This has caused many furniture removals companies to flourish in Sydney, so residents have no trouble at all when it comes to findin
A number of leading rubber manufacturers from all over the world will be descending on a key conference next month to give their views on the industry.
The World Rubber Summit 2012, which is going to take place at the Raffles City Conv
Business correspondence is being defined as a way of communication through the exchange of letters. These are the letters written or received by two or more parties which may come in the form of letters, emails, text messages, voicemails, notes or po
This article looks at how to go about creating a business plan that has direction and can lead to success. It lists the eight simple steps for creating a plan. These include a business name, a vision, a mission statement, objectives and goals, SWOT,
A startup business requires careful planning. If you are thinking to start a business the very first step, which you have to accomplish is to develop a business plan that will lead your business towards success. A business plan requires careful and a
If you are a business do you know all about this? Surely it will help to grow your business successfully. Many people want to start small business. But they don’t have right information. Because of incomplete knowledge they fell in business. They req
Financial projections are one of the most important sections in a business plan that requires careful planning. It is necessary that the assumptions you have made in financial statements should be realistic, otherwise, your potential investors and le
As a professional home stager you really need to invest in a good camera. Buying that important piece of equipment can be a daunting task, though, especially if you don’t know much about photography.
As I was on the treadmill at the gym the other day watching another episode of HGTV’s Property Virgins, I was thinking again about how amazing it is that what comes naturally to professional home stagers doesn’t seem to cross the minds of
One common misconception I hear from home stagers about search engines is that they expect their new website to be on the first or second page of Google within a few days.
Wouldn’t it be great if it were as easy as that? Un
I read a post on Active Rain written by a real estate agent fed up with people trying to work out his paycheck by multiplying the price of a house he was selling by 6%. Everyone assumes he must be filthy rich and he said in his post that many ag
Syndication
tweet
PDF version
Printable version
Publisher HTML version
Discussions (0)
Email Article
Post New Comment